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The paradigms of our society have been transformed through digital technologies. Everyone’s online activity contributes to a concept, a theory, a social movement, the shape of a consumer trend or own Self. Internet has evolved into a tool of consciousness-raising. It is so accessible to young generation that they live through it. I want to … Continue reading
I was recently asked to make a short analysis of my favorite Christmas commercial. I thought of my passion for e-commerce added with my previous experience in shopping behavior research. This is what came out: Debenhams’ gift-giving campaign caught my attention during the Christmas season. I followed it because I am interested in consumer behavior … Continue reading
New challenge for retail: how to buy less? Continue reading
Well-known bloggers Kelly Framel of The Glamourai and Tina Craig of Snob Essentials have come with a new concept of shopping of unique discoveries. . Handmade candles by Joya, designed jewelries in Bohemian style by Ela Rae or printed fabrics inspired by urban lifestyle by Lee Coren are just a few names who joined The … Continue reading
In the last 3 days I heard several times the phrase ” consumer journey”. It is the latest concern for the majority of marketers. When you think of how this aspect interferes with digital marketing, you would say this is a new field that tries to switch consumer’s path on a new direction other than … Continue reading
I had the great pleasure to spend a wonderful week in London at 2 great events about Marketing. Marketing Week Live was one of them – a two-day event held by Marketing Week magazine. The opportunity that this type of event offers to anyone working in marketing or trying to get into the field is … Continue reading
It’s the era of digital: we are talking about digital TV, digital camera, digital photo frame, these being included in the category of digital systems, but we also use the above mentioned term in marketing communications. Checking the definition of digital marketing we find out that it is all about the use of Internet in … Continue reading
PR & Marketing Brainstorming Tips – Part 1.
Today Ohio voters met with the two presidential candidates. Their speech called for solutions in order to save the national economy. Their communication stirred debate so that analysts discern their words. We hear that Obama’s speech was too long and not right to the point as the previous ones. But the words addressed to the … Continue reading
“Ask me” has been the slogan used since 2010 when Tempur-Pedic called for action a social marketing campaign. Using the latest marketing tools like Facebook and Twitter the campaign allowed consumers to talk about their preferences in choosing Tempur-Pedic mattresses. The company took for granted the 13,000+ “likes” that received on the Facebook page stating … Continue reading
The Morning After 