The Morning After
Rethinking Marketing
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Cyberfeminism – building feminism online
The paradigms of our society have been transformed through digital technologies. Everyone’s online activity contributes to a concept, a theory, a social movement, the shape of a consumer trend or own Self. Internet has evolved into a tool of consciousness-raising. It is so accessible to young generation that they live through it. I want to … Continue reading
- The Showrooming Effect in Retail abstract The thesis is an empirical study on the athletic footwear market' at the University of Edinburgh. The thesis helped me to identify shoppers who engage within showrooming when they purchase sport shoes. The findings from the quantitative (online survey) and the qualitative (interviews) research I conducted allowed me to learn how consumers engage within this process of research shopping and the implications this phenomenon brings on store loyalty.
- 1. Listen 2. Show empathy 3. Don't contradict with the customer 4. Promise a resolution to the problem 5. Offer atonement 6. Make sure to keep the promise 7. Follow up with the customer How does your customer feel now? :-( :-| :-)
The Morning After 
